What Type of Copywriter Are You?

What Type of Copywriter Are You?

In episode 16, I break down three different copywriter profiles that I’ve created based on the clients I’ve coached, trained or written copy for throughout the past 4 years. I share tips, tools and examples based on each profile to help you write more clear, concise...
The 5 Keys of Writing Copy That Connects

The 5 Keys of Writing Copy That Connects

Copywriting is an essential marketing skill, yet, so many entrepreneurs find themselves deep in the weeds when it comes to writing resonant copy that connects with their best-match clients. If you struggle to engage your ideal clients with the words you write, then...
5 tips for writing engaging heart-centred website copy

5 tips for writing engaging heart-centred website copy

So you’d like to write heart-centred website copy that encourages engagement and hopefully sales, but you have a hard time writing anything interesting? Or maybe you were like me and felt a little nervous about writing because it opened you up to criticism from...