If you hate writing sales copy because it feels manipulative and you want a more conscious copywriting approach, in this episode, I share my philosophy and why I focus on connection over conversions. Conventional copywriting uses a carefully crafted language that’s...
In mainstream marketing, we’re taught that if you sell to your potential client’s “lizard brain”, then you’re more likely to convert them into buyers. For many ethical entrepreneurs, this assumption doesn’t sit right. The lizard brain refers to the oldest part of your...
So you’d like to write heart-centred website copy that encourages engagement and hopefully sales, but you have a hard time writing anything interesting? Or maybe you were like me and felt a little nervous about writing because it opened you up to criticism from...
A lot of heart-centred solopreneurs don’t write how they speak and it’s a common copywriting mistake I see a lot of people making. A lot of clients will ask me to do a copy audit of something they’ve written. It might be a home page or sales page or...
Hey, there. I’m Krista
An ENFP. Aries sun. Libra Moon. Cancer Rising. I’m also a mom of two who’s been building her business between nap schedules and snack breaks for the past 5 years.
I help fellow coaches and healers refine their online presence so it reflects their values and resonates with their ideal audience (NOT push for sales). Read my story here.
