In episode 16, I break down three different copywriter profiles that I’ve created based on the clients I’ve coached, trained or written copy for throughout the past 4 years. I share tips, tools and examples based on each profile to help you write more clear, concise...
Copywriting is an essential marketing skill, yet, so many entrepreneurs find themselves deep in the weeds when it comes to writing resonant copy that connects with their best-match clients. If you struggle to engage your ideal clients with the words you write, then...
A common copywriting misconception that many people have is that you need to be a skilled or poetic writer to write website copy that resonates with your ideal clients. Ahem… not true. Believing you need to have an innate talent for writing or possess years of...
If you hate writing sales copy because it feels manipulative and you want a more conscious copywriting approach, in this episode, I share my philosophy and why I focus on connection over conversions. Conventional copywriting uses a carefully crafted language that’s...
In mainstream marketing, we’re taught that if you sell to your potential client’s “lizard brain”, then you’re more likely to convert them into buyers. For many ethical entrepreneurs, this assumption doesn’t sit right. The lizard brain refers to the oldest part of your...
So you’d like to write heart-centred website copy that encourages engagement and hopefully sales, but you have a hard time writing anything interesting? Or maybe you were like me and felt a little nervous about writing because it opened you up to criticism from...
An ENFP. Aries sun. Libra Moon. Cancer Rising. I’m also a mom of two who’s been building her business between nap schedules and snack breaks for the past 5 years.
I help fellow coaches and healers refine their online presence so it reflects their values and resonates with their ideal audience (NOT push for sales). Read my story here.
