What Type of Copywriter Are You?

What Type of Copywriter Are You?

In episode 16, I break down three different copywriter profiles that I’ve created based on the clients I’ve coached, trained or written copy for throughout the past 4 years. I share tips, tools and examples based on each profile to help you write more clear, concise...
Handling Negative Feedback With Grace

Handling Negative Feedback With Grace

I received my first bit of negative feedback back in March after teaching a live introductory copywriting class for beginners. In order to get a video recording of the lessons and class materials, I asked all participants to complete the feedback form. I was crushed...
Reframing Rejection So It Doesn’t Hold You Back

Reframing Rejection So It Doesn’t Hold You Back

In this episode, I share five ways to reframe rejection to help you transform it from something negative into the blessing that it is. Rejection is a part of life. It hurts but it happens. Taking rejection personally isn’t healthy as you only hurt yourself when...
The 5 Keys of Writing Copy That Connects

The 5 Keys of Writing Copy That Connects

Copywriting is an essential marketing skill, yet, so many entrepreneurs find themselves deep in the weeds when it comes to writing resonant copy that connects with their best-match clients. If you struggle to engage your ideal clients with the words you write, then...
Creative Ways To Build Trust With Your Audience

Creative Ways To Build Trust With Your Audience

In episode 10 we dive into something that’s crucial for small business owners, and that’s exploring creative ways you can build trust with your audience. Without trust, you can have the most beautiful website, a perfectly curated Instagram feed with...