Deleting followers isn’t a conventional marketing practice that’s main focus is to generate leads and convert high-paying clients at any cost.

In a world where passive income using clever sales funnels and reaching 10ok followers on social media seems like the “thing” to aspire to, why would I delete followers instead?  

You’ve probably heard online coaches and marketing gurus say “the money’s in the list”.

The bigger the better, right? 🤔

In today’s episode, I want to share a different perspective and an unconventional strategy I use in my business to ensure I’m connecting with the right people.

It’s a strategy that brings me immense freedom to be who I am because I’m not worried about online rejection or criticism.

It helps the right people see my message (and engage) because I make a conscious effort to remove the people who aren’t a fit.

In this episode, you’ll learn: 

  • The problem with focusing on lead generation at any cost
  • Why I delete followers regularly
  • What happened when I removed 1500 followers across my newsletter, Facebook and Instagram 
  • How you can implement this authentic marketing practice and why it’s good for your business. 

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

woman in flower crown

Links & resources mentioned in this episode:

Hope you enjoyed the show!