Kind Copy Critique

Fresh eyes and tailored feedback on your copy in 14 days

Want a quick, budget-friendly way to get fresh eyes and feedback on your copy through the lens of your ideal client (and a respectful marketing perspective) to better communicate your offer and engage your audience?

(without using hype, fear or any other tricky tactics).


Hi, I’m Krista, a meticulous copy coach who values service over sales and connection over conversions. 

Being able to clearly communicate what you do to the people who’d benefit most from your work is a vital marketing skill, yet, many solopreneurs feel intimidated or find themselves deep in the weeds trying to write in a way their ideal clients will relate to.

Fortunately, you don’t need to possess any special writing talent to write web copy that resonates with your audience.

By distilling the essential elements of your offer and tweaking the language you use to describe it, is usually enough to gain traction with the right people.

A copy critique is perfect for service-minded entrepreneurs who want a fresh pair of eyes on something they’ve written (or copy they want to revamp) with an actionable list of things to improve to make it clear, succinct, user-friendly and engaging for their audience.

How it works:

Once you complete the questionnaire, I’ll get to work and start researching your audience and offer in detail. Then, I’ll do a thorough assessment of your asset (i.e. sales/landing/service page). I’ll paste your website copy into a Google Doc and go section-by-section giving you detailed feedback about what works, what to change, common mistakes or gaps I see, improvements to make and how I’d suggest doing it instead.

Although I don’t write copy for you with this service, I’ll often give rewrite suggestions for headlines, sub-headlines, smoother transitions, conciseness, clarity and correct grammar, spelling and critical design errors I notice along the way.

Take note that if high-converting sales copy is your thing, this won’t be a good fit.

Yes, it’s perfectly acceptable to want more sales (who wouldn’t?) but writing with conversions as your top goal is a slippery slope that drives many, well-intentioned copywriters to employ “clever” tactics that push prospects into paying customers who in the end—just feel “sold” to.

This is a poor start to any relationship which is why I focus on writing clear, concise copy that connects with the folks who are the most ideal fit for your offer instead. 

By getting those three things right, increased sign-ups are a natural part of the equation but not the whole formula—audience size, traffic and relevance play a significant role in this equation, too. It’s my job to help you clearly communicate what you do so when the right people do land on your sales page, they feel seen, heard and understood.

Who it’s for

Conscious business owners and heart-based solopreneurs who: 

  • have just written an offer page or sales letter and want to know if it resonates with their ideal clients
  • struggle to write succinctly and need help distilling the essential elements of their offer to communicate it in a way that speaks directly to their potential clients
  • want to revamp their existing copy because their messaging is all wrong and attracting the wrong clients (or none at all)
  • want specific feedback and copy suggestions for writing clear, engaging, relevant copy that describes your offer and engages your audience.

What you’ll get

My copy critique includes feedback on your copy, content structure, layout and page design with copy rewrites and edits. You’ll also get:

  • a thorough video summary with specific copy suggestions and recommendations (approx. 30-mins) 
  • a Google doc with detailed feedback including rewrite suggestions, copy tips, improvements to make, and action steps so you can easily implement the changes yourself or hand it over to your VA
  • priority email support for 1 week after your review to ask any follow-up questions or get my input on revisions you’ve made.

“Your video has moved me deeply. I’m beyond grateful for your copy critique and I agree with all that you had to say. What you did was re-inspire me to create a clear pathway for women who need Conscious Uncoupling. I didn’t see how important that is until now.”

Sonyan White

Conscious Uncoupling & Divorce Coach,

“Krista’s feedback was spot on in helping me see my website from the lens of a prospective client. She helped me understand what was missing or confusing and leading to lost connection opportunities. A BIG THANK YOU to her for her work. I’d recommend her to anyone seeking brand clarity and looking to establish a virtual presence.”

Kimberly Schmitke

Change Facilitator & Executive Coach, Autumn Goose Coaching

The process

Ready to get started?

Reserve your spot

Reserve your spot by clicking the button below to pay with my secure and easy online payment processor.

Start the intake

Open the welcome email and complete the questionnaire. Once it’s done, I’ll do my research and start the critique.

Refine your copy

In 14 days or less, you’ll get a full report with edits, tips and areas to improve so you can easily apply the changes.

Price & booking

Once you’ve completed the payment, you’ll get a welcome email from me with a link to your questionnaire.

Once you fill out the questionnaire, I’ll give it a thorough review before I begin my research and start my critiquing process. In 14 days or less, you’ll get a comprehensive review with a video summary, report and an action list of improvements you can easily make yourself or hand off to a VA (or designer).

You’ll also get 7 days of priority email/Voxer support to ask questions and to get my input on revisions you’ve made.


$120 USD

(Canadians—please ask about my “pay in your currency” payment option before booking)

Wondering what to expect?

Check out these samples from past video recordings


01. Do you critique emails?

Yes, I’ll critique emails or copy you’ve written in a word doc for example that hasn’t been published on your site — especially if it’s an offer that you’re sending to your audience. The process is the same either way. However, I don’t critique sales funnels as they’re not something I use or recommend as a respectful marketing strategy.

02. Will you critique my website?

My copy critique includes one sales/offer/service page or offer email, however, I’m happy to give you personal feedback and critique your homepage design/copy instead. The process is the same, please be sure to indicate the page I’ll be critiquing once you get the questionnaire. 

03. Will you write my copy for me?

Your copy critique will often include headline rewrites, and I’ll make suggestions on ways you can make your copy clearer, more concise and engaging for your audience. However, I don’t write the copy for you. If you’d prefer to focus on other areas of your business while I write your website or offer page, then you can check out my done-for-you copywriting service here.