Where Should I Post Content? (& Why Going Where Your Clients Are Hanging Might Not Work For You)

by | May 26, 2021 | Kind Marketing, Podcast | 0 comments

A common question I get from clients is, where should I post content?

Many of them feel paralyzed because they don’t know if they should post on Instagram or Facebook? Start a YouTube channel or a podcast? Write on Medium or their own blog?

No doubt there are a lot of choices out there and many ways to get your content in front of the right people.

So what’s the problem?

It creates a lot of indecisiveness and many find themselves stuck in a holding place of inaction because they’re worried they’ll choose the wrong platform.

In this episode, I share my philosophy and my A to this Q. Plus, why I don’t advise “posting where your clients are hanging” as a general rule. It may be right for you – but it’s certainly not right for everyone.

I also aim to inspire you to see content creation through a new lens. Exploring it as a sincere and fulfilling form of self-expression, not a lead generating strategy like you’ve been taught. I explain why in the episode.

If you struggle to know where to post content or feel it’s a chore because you think you have to “sell sell sell”, tune in to get my thoughts that’ll hopefully inspire you to just start.

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode. 

Links & resources mentioned in this episode:

Hope you enjoyed the show!


Krista, a middle-aged half-white woman looking pensive as she gazes to the right with a beautiful floral graphic behind her


An ENFP. Aries sun. Libra Moon. Cancer Rising. I’m also a mom of two who’s been building her business between nap schedules and snack breaks for the past 5 years.

I help fellow coaches and healers refine their online presence so it reflects their values and resonates with their ideal audience (NOT push for sales). Read my story here.



Biz Growth
Branding & Design
Kind Marketing