Connection Vs. Conversions: a More Conscious Copywriting Approach

by | May 31, 2021 | Copywriting, Podcast | 0 comments

Ep. 24: Medium for Business with Bingz Huang

by Krista Bauer | The Business By Intuition Podcast

If you hate writing sales copy because it feels manipulative and you want a more conscious copywriting approach, in this episode, I share my philosophy and why I focus on connection over conversions.

Conventional copywriting uses a carefully crafted language that’s written to get readers to take action. Using things like hype, FOMO, urgency, persuasion and fear to get people to buy your programs or enrol in your courses.

It’s often written with an aggressive edge that guilts, rushes or fears people into thinking that if I don’t work with you now, I’m going to miss out on some critical information that’ll make me a failure in my life, business or relationships if I miss out.

Sadly, this tactic works.

But here’s the question—

Do you want your clients to feel “sold to” or do you want them to make an informed, conscious choice about whether your offer aligns with their priorities right now?

If you’re here, I know you’d prefer the latter.

In this episode, you’ll learn: 

    • What are conversions and why they’re not my main target when writing for myself or clients 
    • The difference between conventional copywriting and a more heart-centred approach
    • A conscious way to write copy that doesn’t push people into making decisions they’re not ready to make, and 
    • My philosophy for writing copy that connects with your audience in a sincere, straightforward way.
If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode. 

Links & resources mentioned in this episode:

In this episode, I also mentioned I’d share a few non-hype, simple, straightforward sales page examples that are resonant without being forceful:

There are many more I could’ve included in this list but I’ll stop here. And of course, if you’re curious how I write sales pages, you can check it out here.

Hope you enjoyed the show!



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