You Don’t Hate Selling, You Just Hate Being Inauthentic

by | Jun 20, 2021 | Kind Marketing, Podcast | 0 comments

You don’t hate selling, you hate being inauthentic. 

Many conscious business owners struggle with sales because they’ve been taught that selling is pushy, manipulative, persuasive and essentially trying to get clients at any cost. 

It was my introduction to marketing 6 years ago, too, when I completed my life coaching certification. As a new coach, I was eager to get clients and begin my new career but my passion soon faded once I realized the marketing training I was given was nothing but scripts, bad elevator pitches and formulaic templates to help me “close the sale” and handle objections. 

It was in no way aligned with how I wanted to interact with my people. 

Thankfully, I ditched the loud style of marketing and followed a softer, kinder approach that allowed me to stay true to my values. 

In this episode, I talk about:

  • my personal experience with selling my services as a new coach and what led me to ditch the mainstream marketing advice I was given and follow my inner wisdom
  • a small shift I made to help make the process of “selling” joyful and meaningful
  • why I don’t think you hate selling, but just hate being inauthentic instead.

Enjoy the show! 

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

woman in flower crown

Links & resources mentioned in this episode:

Hope you enjoyed the show!


Krista, a middle-aged half-white woman looking pensive as she gazes to the right with a beautiful floral graphic behind her


An ENFP. Aries sun. Libra Moon. Cancer Rising. I’m also a mom of two who’s been building her business between nap schedules and snack breaks for the past 5 years.

I help fellow coaches and healers refine their online presence so it reflects their values and resonates with their ideal audience (NOT push for sales). Read my story here.



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