In Their Words: Write Resonant Sales Pages with Effective Copywriting Research

Timestamps & Video Chapters

Hover over each chapter of the video to find the section you need. Below you’ll also find the video timestamps.


0:00 Start

0:14 Welcome to the course

2:53 Why Research?

9:05 Are you doing market research?

16:51 5 Methods for Doing Effective Copywriting Research Part 1

41:31 Methods for Doing Effective Copywriting Research Part 2

59:29 What to look for and how much time to spend on research

1:03:42 Stretch break

1:04:29 Centralising, organizing and analyzing your data

1:11:59 Outlining your copy

58:43 Homework


Q&A and Discussion Points

9:40 [Q&A] Why I chose the words “Sales Copy” in my title.

14:15 [Q&A] How do you approach sales copy when your ideal client doesn’t know they need your service? They don’t realize they need your support?

29:58 [Class discussion]

1:16:34 [End of class discussion]

1:17:07 [Q&A] Where to source high-quality images for sales pages?

1:22:14 [Q&A] What do you use to enrol students on your sales page?

1:24:02 [Q&A] Payment processors for programs and courses?

1:28:07 [Class discussion] Mind mapping and finding your writing voice.