What you’ll learn

In this course, you’ll learn:

  • My favourite copywriting research methods with steps for gathering your client’s everyday language so you can find the right wording and phrases to use in your copy
  • How to organise your data using my message tracking system (my go-to tool when writing copy for clients)
  • A simple process you for understanding your audience’s pain points, deeper desires and hesitations so you can write how your clients actually speak (even without having clients).