Copywriting Research Basics
Find the everyday language your ideal clients use so you know what to say and how to say it (without the guesswork).
The most resonant copy is the copy your client’s write themselves. But how do you find the language your clients are using? How do you write without taking a wild stab in the dark at what they might say or how they might say it?
IF YOU’RE A COACH OR SOLOPRENEUR WHO:
✔️ Struggles to write sales copy and find yourself deep in the weeds of not knowing what to say or how to say it.
✔️ Writes and writes but it doesn’t resonate with the right people (or anyone at all).
✔️ Want a simple process that can shave hours off your sales page writing time because you deeply know where your clients are at and have the right language to meet them there.
IN THIS 90-MIN RECORDING, YOU’LL LEARN:
✔️ 5 methods for collecting, organising and tracking rich voice-of-customer data to help you write sales copy that speaks directly to your best-match clients using their own words.
✔️ How to organise your data using a simple message tracking system (my go-to tool when writing copy for clients).
✔️ A simple process you can follow to help you understand the pain points, deeper desires and hesitations of your clients so you can write how your clients actually speak (even without having clients).