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Krista Bauer Creative
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tools and guides to help you grow your online presence
3

  • Visual Marketing for Beginners Guidebook

    Rated 5.00 out of 5
    $35.00
How to ask for feedback and not get triggered? 🤔. I was chatting with a fellow business owner recently who's been refining her brand and when she asked people what they thought of her new designs she got a lot of negative feedback. "It's not you." "I don't like it." "Meh." She told me she felt shame and embarrassment and deleted the post because it was so triggering for her. I really felt for her when she told me this because I can definitely relate to times when I've put my whole self out there only to be rejected. Obviously, the feedback wasn't a personal attack or blatant rejection of her, but it can feel that way. When you pour your soul into something that's authentically you, and someone says "it sucks", it's unhelpful and harmful. In this video, I share 3 questions I recommend asking to elicit meaningful feedback. For instance, asking people what they think about your website and getting a response like "looks good 👍🏼" is empty feedback. Here's the thing, beauty and attractiveness are subjective. What I think is beautiful may be hideous to you. It's better to ask pointed questions to get valuable feedback that actually serves you. 1. What feeling or emotion does my website/brand colours/graphics/homepage copy, etc. evoke for you? Ex. happy 😄 hopeful🤞🏼calm 🧘🏻‍♀️cosmic ☽ 2. How do you perceive the message? 🧐 (it doesn't have to contain words - graphics and icons convey a message). In other words, what's being communicated to you through the words/imagery? 3. Is it readable? Can they read it? 👀 Is it too light? Too small? Is the font legible? You can ask these questions when requesting feedback on your website/sales page copy/FB event cover/Ads, etc. Steer clear of surface questions that elicit empty responses that you can't do anything with. Also, did you know I taught a whole course on visual marketing for beginners (aka non-designers who want to create visually appealing marketing materials for their business)? If you’re struggling to DIY your graphics, visit the link in bio ⤴ to grab my VM ebook or VM self-study course. Blessings, K.
For the past year or more I’ve been paring down For the past year or more I’ve been paring down my list and the people I choose to follow. It’s been a conscious task of unfollowing peers, influencers, marketing gurus and coaches who don’t align with my values or illicit feelings of not measuring up. But here’s the thing. I delete followers, too. Since the beginning of last year, I’ve removed nearly 1500 “friends”, colleagues and fans from Facebook, Instagram, Linkedin and my email list (and I'm not done). I remember the pangs of anxiety I felt when I semi-accidentally deleted hundreds of people from my mailing list bringing it down from roughly 450 people to 19 (4 of which were test accounts and family). Immediately, I thought about contacting Convertkit to help bring them back. After all, I just wanted a trim. Not slaughter my list. Thankfully, the anxiety didn’t last long. Soon after my mishap came feelings of immense freedom. My business evolved. My message had changed. And I was a different person armed with a shiny new vision. ✨ Having a thousand plus followers who didn’t align with my message stopped me from writing. It was a burden to share my ideas because the disconnect was palpable. It just didn’t resonate. I felt the pull again a couple of months ago when I deleted over half of my Instagram followers. This time I didn’t hesitate. I knew the freedom it would bring, not to mention how the algorithm favours engagement. Why have followers who don’t give a 💩 about what I have to say? It’s not useful for anyone. It’s only been clear within the last 18 months that resonance is central to my work. It’s what underpins everything I do. From crafting a vision to marketing your offers in alignment with your values. From designing your graphics to writing a sales page. To connecting with clients and getting seen by the right people. Resonance. I'm working BTS on a new live class called, In Their Words. It teaches you how to find the everyday language your clients use to help you write more resonant sales pages. Is this something that interests you? If so, how would knowing how to write copy in your clients own words help your sales page process? Blessings, K.x
Someone told me recently that copywriting is a dul Someone told me recently that copywriting is a dull and painful topic. You can imagine the look of horror on my face 😲 Is it weird that one of my fave biz things to do is listen to my fave Spotify playlist, organize my client data and knock out a sales page? No joke. I actually—capital L—love it. 😂 #weirdosunite All jokes aside, I get why so many solopreneurs dread it. They either find themselves deep in the weeds of not knowing what to say or how to say it. 🤯 They go blank. 🤔 They write and write and write, but it doesn't resonate. 😟 Yep, painful for sure. But message clarity has been incredibly empowering for me and many of my clients. When your message speaks directly to the people who are a genuine fit for your work, there's no need to shout for sales. Ever. The right-fit clients connect with your message because it's clear. In my next live community class, I'll be teaching you my top 5 methods for finding the exact language your ideal clients are using to describe their frustrations and the solutions they want. Knowing how to do this saves me hours of writing time (on average it takes me just a couple of hours to write a simple sales page - it used to take me weeks). If this is something that interests you, tell me - What's your biggest struggle when it comes to writing sales pages or workshop/product descriptions? K.
When I began this solopreneurial journey, I dreade When I began this solopreneurial journey, I dreaded the idea of having to "sell" myself online. But, I did it. Hyped-up email subject lines. Sales call scripts. Power words. Fake deadlines. Persuasive call-to-actions. Countdown timers. Fear-based language that pushed people into making decisions they weren't ready to take 'cause—heaven forbid—they sleep on it. It's how I was taught. I loathed marketing and thought, I'm not cut out for this sh!t. I ached for authenticity and an approach that let me stay true to my soul. Turns out, ethical, authentic marketing is a thing.🤷🏻‍♀️ I didn't invent it. But I teach it. At least the creative aspects like visual marketing. Content creation. Copywriting. And how to stay aligned with your values. I'm not a natural marketer either but I've managed to grow to love marketing. I see it as another creative extension of my work. It’s connection. Forget trying to convert people. I made this mistake a lot in the early days. Everything I posted, created and shared, was with the intention of trying to turn people into hot leads who wanted to buy my stuff. I resented it. When you focus on connection over conversions there's no pressure to sell yourself. You just show up as you and where you're at. You don't need to appear bigger or more expert than you are. The right people will gravitate toward you naturally. For the next piece of content you write, or sales page you publish, don't worry about trying to "convert" people. Be real. Relatable. And resonant and the right-fit clients will be grateful when they find you. ❥K
I'm calling spaciousness into my life right now. I'm calling spaciousness into my life right now. As I reflect on my life, it's evident how much of the overwhelm and burn out I've been experiencing can be eliminated by drawing in spaciousness. When we create space in our lives, meaning: ☕️ breaks between activities 💤 intentional rest ⬨ practicing the art of doing nothing 🌿 doing only what's essential 😌 simplifying your surroundings and the way you work You create space for the things that matter. For creativity to flow. You can focus on your priorities because it becomes clear what's important. This shouldn't be a once-per-year event, but rather an ongoing, consistent business habit. I'm currently planning with the seasons with the help of @thequietmarketer and I'm already feeling much clarity and focus. Are you someone who makes spaciousness a part of your business plan? It might just be the key to your success ❥ K. x
Feeling burnt out? Afraid to take a break from you Feeling burnt out? Afraid to take a break from your work? Recently, I decided to take a few days away from social media after months of nearly daily posting. I was feeling proud for sticking with the goal I had set at the beginning of the year. 🎯 Although I was started to see the signs of burnout (feeling resentful, overwhelmed, confused about my direction and a complete loss of motivation), I powered through. 💪🏼 This is a common theme for me and my business. It seems to be the way I work. 🙅🏻‍♀️ I'll get immense creative surges and hyper-focus for months at a time but inevitably I burn out and I need to take weeks even months to recover. Here's the pattern I've noticed: 😀 I'm in the creative zone for 2-3 months at a time. 😟 I burn out. 😩 I grudgingly take a 3-4 week hiatus. 🤬 I feel like 💩 for the unexpected break and I can't find the momentum to get back at it. Past patterns have shown me that it takes me a long time to regain flow and find the momentum to get back to the goals and intentions I've set. But it doesn't have to be that way. The beauty is that when you recognize unwanted patterns, you can change them. 😁 When I worked corporate, I scheduled time off at least once per quarter. Why should my business be any different? So this is what I'm doing. I'm scheduling short breaks each season to make space for new intentions and creativity to flow. To have space for me. To fill my boots with whatever feels aligned at the moment. I'd love to know if you schedule breaks in your business or if you wait for the signs of burnout to kick in? If so, how do you find the motivation to get back? Love K.
3 reasons you’re struggling to write copy that r 3 reasons you’re struggling to write copy that resonates with your audience. Copywriting is an essential marketing skill, yet, so many entrepreneurs find themselves deep in the weeds when it comes to writing resonant copy that connects with their best-match clients. What you may not know is that copywriting is a different kind of skill, a writing skill that can be taught and practised once you know the fundamentals. In this live IGTV, I share 3 reasons why you might be struggling to write website copy that resonates with your ideal audience. They: 1. don’t understand the fundamentals of copywriting ✍🏻 2. don’t know their client well enough 🙅🏻‍♀️ 3. are stuck in their own head 👩🏼‍🦲 If you struggle to engage your best-match clients with the words you write, then I invite you to attend my intro-style class that covers simple concepts and shifts you can make to improve your writing so that you can start crafting effective copy immediately. DETAILS: Date: Thursday, March 25 at 9 am PT | 12 noon ET | 4 pm UK | What you'll learn: The difference between content writing and copywriting, top mistakes people make when writing for their website, and simple tips to help you write clear, engaging copy that speaks directly to your ideal audience. To make it safe: Space is limited to 12 spots to maintain a safe and intimate environment for students to share and connect. Cost: Free ✨ Click link in bio > Classes & Workshops K. x
It's here! 🙏🏼 The first of many introductor It's here! 🙏🏼 The first of many introductory-style classes to introduce beginners to basic practices in marketing, design, tech, or personal development to help you grow a sustainable business that’s nourishing both spiritually and financially. In my first 1-hour class, Copywriting Basics: Improve Your Writing and Increase Your Impact, you’ll learn simple tips and shifts you can make to improve your writing so that you can start crafting effective copy immediately. ✔️ You’ll leave with a clear concept of how you can write engaging, concise language that helps articulate your offers to your audience with greater impact and deeper connection. ✍🏻 You'll be encouraged to reflect and practice your new skills during class and be invited to share a piece you're struggling with to be edited live. ✨DETAILS: Date: Mar 25/21 Time: 10:00 am, MST / 4:00 pm London Time *recording available for people who complete the class feedback form or agree to in advance if you can’t attend live (honour system)* 🌿 Space is limited to 12 spots to maintain a safe and intimate environment for students to share and connect. Click the link in bio > Classes & Workshops to reserve your seat or DM me for the direct link. 💌 If you have questions, drop them below or reach out. K. x

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