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One thing I know for sure it’s that rest and spa

One thing I know for sure it’s that rest and spaciousness don’t get the same respect as productivity.

I’m tired of the mainstream’s obsession with hustle culture. You?

I’m done with feeling guilty for taking breaks.

Slowing down.

Or not having a goal to constantly being striving toward.

My body craves rest.

Flow.

Slow.

Spaciousness.

Here’s the thing…

There's ALWAYS more to do.

More content to create.

Courses to take.

Money to make.

Branding to do.

Systems to set up.

Dishes to wash.

Kids lunches to prep.

Webinars to run.

Laundry to fold.

Ads to test.

Clients to attract.

The list is endless.

In today's society, if you hustle to make things happen, you're someone to aspire to. Let’s change that.

In this episode, I hope to inspire you to rebel against hustle culture and learn ways to embrace more flow and spaciousness in your business instead.

In this episode, I talk about:

🌿 The negative impacts that hustle culture and chronic productivity are having on your life and business

🌿 Why rest and spaciousness is the soul nourishment your business needs to thrive

🌿 5 ways you can embrace more flow and spaciousness into your life (things I'm experimenting with)

If this resonates, click the link in bio to listen 🎧

Blessings, K.

When I completed my life coaching certification 6

When I completed my life coaching certification 6 yrs ago, I was given a thick white binder and inside there was a tab that said “marketing”.

Eager to learn how to get clients and market my new business, I jumped ahead to that section.

I remember reading through the Discovery Call scripts and elevator pitch templates feeling sorrily disappointed.

I was TERRIFIED the first time I had a discovery call that wasn’t a friend or a family member.

I stuttered my way nervously through the script.

I made sure to pay extra attention to objections I heard so I could quickly find the “how to handle objections in a sales call” section and have a comeback ready.

“What’s the cost of NOT signing up for my program?” is one I distinctly remember.

😮

My initial sales calls were painful for me and my clients. They could sense my nerves and inauthenticity.

I felt ridiculous.

The conversations felt contrived.

It was not how I wanted to interact with my people.

Thankfully I heave-ho’d the big white binder and have only had real conversations ever since.

I don’t think you “hate selling”.

I think you hate being inauthentic.

When clients book virtual coffees with me now (I don’t like the term “discovery call”), I don’t feel anxious.

I’m genuinely excited to see how I may be a fit and happily refer them out if I'm not.

Whether they become a client or not, I have zero attachment to the outcome.

I trust that if they’re meant to work with me, then it'll work out.

I don’t try to sell.

I don’t try to make them see the value of what I offer.

I don’t try to squash their objections.

If I’m a fit, they’ll know.

If they’re a good fit for my work, I’ll know.

When you have no attachment to the outcome, it never feels like selling.

It feels like an authentic connection.

I have no process for how I conduct my calls. I allow the client to tell me where they’re struggling. Then I dig a little deeper so I’m 100% clear that I understand their needs.

There’s no pressure from me. Only gratitude for the opportunity to connect.

When you view “selling” through this lens, there’s no need to sell or hate the process.

If it’s meant to be, it’ll be. 🤍

Blessings, K.

If you hate writing sales copy because it feels ma

If you hate writing sales copy because it feels manipulative and you want a more conscious copywriting approach, in this episode, I share my philosophy and why I focus on connecting with your audience over trying to use tactics that convert.

Conventional copywriting uses carefully crafted language, written to get readers to take action.

Using things like hype, FOMO, urgency, persuasion and fear to get people to buy your programs or enrol in your courses.

It’s often written with an aggressive edge that guilts, rushes or fears people into thinking that if I don’t work with you now, I’m going to miss out on some critical information that’ll make me a failure in my life, business or relationships if I miss out.

Sadly, this tactic works.

But here’s the question—

Do you want your clients to feel “sold to” or do you want them to make an informed, conscious choice about whether your offer aligns with their priorities right now?

If you’re here, I know you’d prefer the latter.

In this episode, you’ll learn:

✦ What are conversions and why they’re not my main target when writing for myself or clients

✦ The difference between conventional copywriting and a more heart-centred approach

✦ A conscious way to write copy that doesn’t push people into making decisions they’re not ready to make, and

✦ My philosophy for writing copy that connects with your audience in a sincere, straightforward way.

Click the link in bio to listen to the ep!

Enjoy the show.

Blessings, K.

This past year was no joke. People have lost their

This past year was no joke. People have lost their jobs. Their mental health. Their lives.

My family was no exception to the mental health struggles that took a sometimes terrifying toll.

To be honest, I'm still processing what we went through.

I feel a mix of grief as I think back to "how life was" before the pandemic, and inspired by the clarity I received during my year of slower living.

It's forced me to hone in on what's truly important and make changes that align with my higher self and who I want to be as a woman, mother and business owner.

I'm beginning to find the peace that I never allowed myself to feel in the pre-pandemic chaos of the daily grind.

And now my work feels deeper. More aligned.

One of the most profound shifts I made happened once I realized how much I look to the outside world for guidance.

A recent example of this is when I decided to offer free monthly live workshops. I saw others in my niche doing this and felt that I should be doing it, too.

The only problem?

I don't have the energy, space, time or capacity to offer monthly workshops. At least not right now.

After teaching the first class back in March, our family was back in isolation and it kept going from there.

I didn't have the space to offer another live class the following month or the next.

I felt a bit of shame because I was so excited about the idea. I had announced it publicly and had guest teachers lined up.

But my misjudgement has shed light on where I've been following the pack rather than trusting myself instead.

So I decided to follow my authentic self, and move at a slower pace with live classes.

Instead of once per month, I can reasonably offer them every two to three months which leaves me feeling more spacious.

This is exactly what I'm calling into my life and business right now.

As we ease our way into a new season, what's calling to your right now?

A common question I get from clients is, where sho

A common question I get from clients is, where should I post content?

Many of them feel paralyzed because they don't know if they should post on Instagram or Facebook? Start a YouTube channel or a podcast? Write on Medium or their own blog?

No doubt there are a lot of choices out there and many ways to get your content in front of the right people.

So what's the problem?

It creates a lot of indecisiveness and many find themselves stuck in a holding place of inaction because they're worried they'll choose the wrong platform.

In Ep 3 of the Business By Intuition Podcast, I share my philosophy and my A to this Q.

Plus, why I don't advise "posting where your clients are hanging" as a general rule. It may be right for you - but it's certainly not right for everyone.

I also aim to inspire you to see content creation through a new lens. Exploring it as a sincere and fulfilling form of self-expression, not a lead generating strategy like you've been taught. I explain why in the episode.

If you struggle to know where to post content or feel it's a chore because you think you have to "sell sell sell", tune in to get my thoughts that'll hopefully inspire you to just start.

PS. I'm playing catch up, this was last week's post 🤫

Blessings,
K. x

This was a surreal moment for me. Even knowing ho

This was a surreal moment for me.

Even knowing how easy it is to start a podcast these days, it felt surreal to see my podcast on Apple.

I've been an avid podcast listener for years. 🎙🌿 It's my fave way to consume content.

It's also how I've made use of my time for the 1-2 hours I spend driving back and forth between school pick-ups and drop-offs. 😮

I find and listen to all of my podcasts on Apple, what about you?

Although, the stats are showing that most people are tuning into The Business By Intuition Podcast on Spotify but that may be because it took almost a week for it to appear.

Side note: I played my podcast in the car and my 5-year-old's face lit up, "Mommy, that's you!!". It was all the support I needed. ♡

Blessings,
K. x

I want to give a HUGE shoutout to all the people w

I want to give a HUGE shoutout to all the people who sent me love, kind words and messages in support of my new podcast, Business By Intuition.

Overcoming Imposter Syndrome was my first full episode and was inspired by a past client and follower who said she feels like an imposter when it comes to writing website copy so it prevents her from doing it.

It's relatable because I think there's a misconception that you have to build yourself up or make yourself sound more "expert" or seem bigger than you are for your ideal clients to take notice and it's simply not the case.

In this episode, I share a few tips that have helped me overcome imposter syndrome when it creeps up (and it does for 80% of us).

My hope is that you'll feel less alone in feeling like a fraud.

And empowered to put yourself out there even when you don't feel ready.

And most importantly, own what you do *confidently*.

Click the link in bio to check out the episode ☝🏼🎙

Blessings,
K. x

This one’s for the mamas. Or anyone who feels l

This one’s for the mamas.

Or anyone who feels like they’re on the entrepreneurial slow track.

Whether it’s because you’re drained by your 9-5 and it leaves little time to grow your business.

You’re caring for ageing parents and the emotional toll overwhelms you at times.

Or you’re like me—wearing all the hats—building your business between school pick-ups and drop-offs.

In a pandemic.

Whatever the deal, your time isn’t always your own.

Life throws you a lot of curveballs.

You don’t get much sleep.

You barely have five minutes for yourself, forget using the only spare second you get to publish content. Write blog posts. Launch courses.

You compare yourself to women who are thriving.

But, overlook the fact they don’t have kids.

A second job.

Or maybe three.

You feel envious because, damn, if you don’t try hard, too.

I see you.

Most people I know, say it’s taken them 5 to 10 years to replace their corporate salary or build enough wealth where they felt fully supported by their income.

Many have relied on family for support while they build their business 🙏🏼.

In those moments of despair.

When you’re crying yourself to sleep thinking—maybe I’m not meant to do this work.

Or you feel heartbroken ‘cause it seems like you can’t make it work.

Just know that everything is happening exactly as it should.

Use this time while you wait to learn, grow and prepare yourself for the opportunities once they come.

If you find yourself forcing doors to open or trying to rush the process—

Slow down.

Have faith that the right conditions will come to you at exactly the right moment for you.

Blessings,
K. x

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Calgary, Canada

@heykristabauer

hours: 10am – 3pm

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