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Krista Bauer
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Last Sunday on the Business By Intuition Podcast, Last Sunday on the Business By Intuition Podcast, I had the pleasure of interview @shailajav to ask her this question - can your business survive without social media? Shailaja's a Social Media Coach and decided to take a 60-day sabbatical from Social media, why would she do that? In this episode, we talk about: ✦ The right and wrong approach for taking a social media sabbatical ✦ Setting social media boundaries and being intentional on Instagram ✦ Practical reasons for not posting all your content on social media and why you might diversify your online presence ✦ Getting started on social media and overcoming perfectionism with your content ✦ Ways to grow your audience as a new business owner ✦ Tips for content creators If you'd prefer to read the full transcript and to get the links and resources mentioned in the show, visit the link in bio to find the latest episode (11). Enjoy 🎧
In last Sunday’s episode, I shared creative ways In last Sunday’s episode, I shared creative ways you can build trust with your audience.  Trust is crucial for small business owners. Without trust, you can have the most beautiful website, a perfectly curated Instagram feed with stunning images, gorgeous graphics, cohesive colours, cool fonts, and the best-written copy, but if your audience doesn't trust you, none of that matters. In this episode, you'll learn:  * Why branding and aesthetics won't build meaningful trust with your audience (and what you need instead)
 * 8 creative ways to build trust and establish credibility before you'll sell out your offers
 * Things people focus on but have a smaller impact on how people perceive you than you think. 
 Click the link in bio 👆 Podcast > Ep 10 to tune in! 🎧 Blessings, K.
A couple of weeks ago I interviewed @shailajav for A couple of weeks ago I interviewed @shailajav for the podcast to ask her this question, can your business survive without social media? It airs Sunday and she’s my first guest which is so exciting. But of course, when you get two Human Design Projectors and Aries Sun Signs on a mic, the conversation can go in any direction 😂 Besides being a social media and SEO expert, she’s a content queen with over 1800 pieces of content on Instagram alone. She has a super engaged audience without using hashtags or worrying about the best times of day to post. When I asked her what she’d tell someone who’s just getting started and they don’t have much content or they’re stuck in perfectionism and can’t get their words on paper — what’s her best tip for growing an audience? Ya know what she said? “Let go of all your inhibitions and your expectations of what your audience thinks you should create. And just start creating. Just start writing because when you do that, you’ll find your true voice and your audience will find it as well.” It has nothing to do with a strategy. Hashtags. Commenting on people’s posts. The best way is to just start sharing, exploring and getting your message out there. If you want to grow an authentic audience, you’ve got to give them something to connect with. Swipe right to get a sneak peek of the episode which airs this Sunday and to hear it in her own words. 👉🏼 Blessings, 
K.
Perfectionism has been the single biggest roadbloc Perfectionism has been the single biggest roadblock I’ve faced in my business and the hardest to overcome. And I’m #stilllearning. The notion that you have to have it all figured out before you’re worthy of getting clients, teaching a course, sharing your message online has hindered not only me but many of my clients who are stuck in the same trap and their business and content suffer as a result. I’ve come a long way in my six years of running an online business, so in today's episode I'm sharing: * 6 tips to help you overcome perfectionism anytime it rears its nasty head (and it often does) 
 * Why your clients don't want perfection and what they want instead
 * How perfectionism divides you from the people who truly need your work and separates you from your authenticity 
 * Inspiration to show up exactly as you are because your true fans will love you no matter what.
 Check the link in bio 👆🏻 to listen 🤍 Head over to kristabauer.com/podcast for more tips and resources.  Enjoy the show! Blessings, K.
How often do you put yourself out there and publis How often do you put yourself out there and publish something like an e-course or a live video on social media and you look back and say, "oh, I wish I said this" or "why did I say that?" This happens every time I publish a piece of content, from writing a blog to posting a video. From teaching a live class to publishing a new episode for the podcast. I'll look back on anything I create and think about how I could've done it better. I've been chatting with a lot of clients lately who fall into the perfectionism trap of thinking their work needs to be perfectly polished or professional to get people to take them seriously (or avoid online criticism). But guess what, f$*king up is inevitable. There are so many talented people out there. Entrepreneurs, healers, coaches, therapists, counsellors, marketers, and artists with great gifts. Yet, we don't know about them or how they can transform our lives because they're too stuck in a perpetual state of perfectionism, worried that the world is going to criticize them or reject them. What we really want is to see the real you. The people who do criticize and reject you are not your people anyway. So don't give them any more of your time or energy. Blessings, K.
Deleting followers isn't a conventional marketing Deleting followers isn't a conventional marketing practice that's main focus is to generate leads and convert high-paying clients at any cost. In a world where passive income using clever sales funnels and reaching 10k followers on social media seems like the "thing" to aspire to, why would I delete followers instead?   You've probably heard online coaches and marketing gurus say "the money's in the list". The bigger the better, right? 🤔 In today's episode, I want to share a different perspective and an unconventional strategy I use in my business to ensure I'm connecting with the right people. It's a strategy that brings me immense freedom to be who I am because I'm not worried about online rejection or criticism. It helps the right people see my message (and engage) because I make a conscious effort to remove the people who aren't a fit. In this episode, you'll learn:  * The problem with focusing on lead generation at any cost
 * Why I delete followers regularly
 * What happened when I removed 1500 followers across my newsletter, Facebook and Instagram 
 * How you can implement this authentic marketing practice and why it's good for your business. 
 To tune in, click the link in bio > Business By Intuition Podcast > Ep. 8 Enjoy the show! K. x
Got this email in the subject line from a student Got this email in the subject line from a student hours after completing today's live copywriting research class. "I am really enjoying using my student's language to write my copy 🙏 " My response: "Yes!! It's so much more enjoyable when you don't have to create it all from scratch." That's the part that makes copywriting such a difficult and daunting task for many people. The misconception that you've got to write it all from your own head 🤯 If you want to get a copy of the class recording and resource guide (with access to my Message Tracker and Sales Page Framework to help you outline your copy), subscribe to my newsletter > link in bio > Subscribe > to get notified once it's live. Price will be $45 USD. It was a small class, but I always enjoy connecting with you in these intimate spaces. Thanks for the love 🤍
Most people don’t realize that 80% of copywritin Most people don’t realize that 80% of copywriting isn’t actually writing. Hopefully, this comes as a relief to you if you struggle to know what to say or how to say it and can’t find the “right” words that connect with your people. There’s one thing you must do before you ever write a word of sales copy and that’s - conduct good client research. Most of my copywriting process is spent on researching my clients so I understand their struggles, frustrations, needs and wants. Most people rush the process and try to write from their own head which is why they find the sales page process so difficult & daunting. If you resonate with this, and you’re stuck trying to write a sales page that connects with the right people, get on the phone with 3-5 people who’d be the best fit for your course/program/offer and ask them what their problems/desires are as it relates to your service. Then listen to what they say and use their own words to help you write deeply resonate sales pages that speak to the heart of what they’re feeling and experiencing. Blessings, K.

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