Unlock the MAGIC of what makes you and your online space unique and CAPTIVATE the HEARTS and minds of the clients you DREAM of serving.

Branding + Design for Light Makers

Branding + Design for Light Makers

Sharing your website with the world can feel a bit like walking naked down a runway.

You feel exposed.

 

It can feel daunting and overwhelming to put yourself out there and show the world what you have to offer.

But the thing is…when you look at your website you should see YOU.

You should feel proud of who you are, what you do and it should reflect the positive change you want to make.

If you’re not over-the-moon excited to tell people you have a website and share what you offer, then it’s time to lift the veil and reveal the TRUE magic of you to ENGAGE, CAPTIVATE and ATTRACT the soulmate clients you want to serve.

It starts with CLARIFYING your key message and communicating it in a CLEAR and visually COMPELLING way.

the 3-STAGE process

01

Brand-story CLARITY

In this phase, you’ll find your true North Star, the light that’ll keep you on the right path when you’re confused, lost or need to overcome barriers that prevent you from having a brand that feels like you. We’ll deep-dive into your biz until we find the right words that represent the important work you do.

02

BRAND-story ESSENCE

In this phase, you’ll get clear about your vision and explore what your dream brand looks and feels like—cleansing and refining until you’ve honed in on exactly what makes your brand, YOU. You’ll discover the soul-evoking elements that’ll resonate with your clients in a deeply emotional way.

03

you-INSPIRED design

Once you’ve unlocked and approved the heart and soul of your brand, it’s time to bring your vision to life. In this phase, I’ll craft a preliminary design inspired by your work from the previous phases resulting in a personal website that expresses who you are and transforms your vision into visual form.

my design philosophy

Simple

[sim-PUHL]

a concise and minimal style that connects clients with your message and clearly expresses WHO you ARE. 

Soulful

[SOHL-fuhl]

a heartfelt intelligence that aligns your voice with your vision and evokes a powerful ‘soul’ for your brand.

You’re at a time in business that calls for DEEPER levels of authenticity in order to genuinely connect with your audience.

 

In this current age of technology and saturated online markets, successful entrepreneurs know that it takes more than a pretty logo, fonts and an artfully-crafted website to boldly stand apart from the competition 🦄

Fortunately for business owners like YOU and ME…this is good news.

It means that you can stop searching online for guidance and inspiration on what your branding and design should be because a soulful brand—one that reaches the hearts and minds of the people you want to serve—is about authentically branding YOU.

Now just imagine what it’d be like to…

  • Sell your services with ease because it’s clear what you’re offering and you’re not embarrassed to share it
  • Quickly create consistent “ON BRAND” graphics and opt-ins because your visual elements and templates are kept in one easy-to-edit place
  • Be over-the-moon excited to share your website with the world because it represents exactly who you are and ATTRACTS the soulmate clients you dream of serving
  • Create an emotional relationship with your audience that connects instantly and converts consistently
  • Get emails from people telling you how BEAUTIFUL and CALM your site is and how they can feel your energy on every page and every word they read
  • Have the confidence to charge what you’re worth with a sophisticated brand and style that commands it.

An experience that is as unique and personalized as YOU.

The Experience

an in-depth breakdown of what you’ll get

a you-inspired style that engages your dream clients

As a Brand Map Certified designer, I’ll guide you step-by-step to a fresh and soulful style that connects emotionally and converts consistently. Together, we’ll create a brand that aligns your message with a visual that shows the world exactly who you are.

Companion guide and workbook

With plenty of probing questions to spark your creativity and inspiration, the Brand Map Companion Guide and Workbook will help you discover the heart (style) and soul (message) of your brand.

CUSTOMIZED CONTENT STRATEGY + Copywriting

The best websites blend storytelling and style to turn a vague vision into a clear and compelling offer. Together, we’ll clarify your message, craft your story and develop a targeted content plan to help connect (and convert) your dream clients.  

in-depth brand CLARITY COACHING

Throughout each phase, I’ll empower you to put your best and most authentic self out there (style-wise and with your brand message). I’ll hold the space for you to express the ideas in your head and turn them into a clear vision on the page.

TEXT-BASED LOGO DESIGN OR PRE-MADE TEMPLATE

I’ll create a text-based logo or handpick a pre-made one to give your brand a strong identity that reflects your values, your message and what you offer.

Business cards, email newsletter header and graphics 

Your collateral collection used to promote and support your brand includes a business card design concept, email newsletter header, pinterest graphic, quote graphics and a 10-page ebook design.

easy-edit TEMPLATE library

You shouldn’t need to hire a graphic designer to create your own marketing materials. You should feel confident to create graphics on your own. With a done-for-you template library in Canva, it’ll be effortless.

training videos and tech library

If the technology scares you or feels overwhelming, don’t worry, I’ll record how-to tutorials to help you create any change you want to make—on your own.

Your experience includes a brand map guide and redesign of your Home, About, Work With Me, Blog and Contact page.

Request a QUOTE for additional pages

You don’t need a POLISHED and PROFESSIONAL website to make an impact.

But it definitely helps.

your INVESTMENT

(all prices USD)

COPY STRATEGY + WIREFRAME

 

The best websites blend storytelling and style to turn a vague vision into a clear and compelling message. Together, we’ll clarify your copy, craft your story and develop a targeted content plan to help connect (and convert) your dream clients by harnessing the magic of speaking in their voice.

✦ Copywriting and content strategy for your Home, About and Work With Me page
✦ A copy wireframe for each page to show you exactly how your copy will look on your website
✦  An organized Google doc file with your copy for easy copy-and-paste.

INVESTMENT $1500 | 6-8 weeks

(For additional pages, a quote will be provided upon request)

This service is best suited for you if you:

would prefer to DIY your website but need help writing magnetic copy to engage your ideal clients and connect with them on a heart and soul level
✦ have a website designer but don’t have content (or content that reflects where you are now) and you want to make it easier for your designer to interpret and turn your message into its visual form.

HAND-CRAFTED BRAND, WEBSITE + COPYWRITING

 

Imagine being excited to share what you do because your website conveys your message with the right words and a visually, cohesive design that leaves your ideal clients feeling like “ahhh, I’m so glad I’ve found you”.  Together we’ll co-create a brand that makes you feel inspired for the year ahead.

✦ Up to 10 pages (optional blog included)
✦ A you-inspired website with brand collateral
✦ Home, About and Work With Me page copy to connect and convert your dream clients.

INVESTMENT $4400 | 12 weeks

(For additional pages, a quote will be provided upon request)

This service is best suited for you if you:

✦ don’t have the tech expertise, time or marketing knowledge to write your website copy or feel confident enough to craft a design that’ll reach your intended audience
✦ have a website that lacks clarity, cohesion and no longer represents you and your work or isn’t attracting the right people to your tribe.

This isn’t a WEBSITE in a WEEK. 

This is a thoughtful, reflective, Holistic experience that guides you on a 90-day journey to bring your brand vision and story to life.

It’s more than just creating a website (aka finding the right colours or choosing the best font). It’s about having the courage to be who you are, share your gift and tell the world what you have to offer.

The Process

My website design co-creation process is deeply intuitive. It blends business coaching, copywriting, branding and design to help translate what you do into a visual language that resonates with your audience in an emotional way. 

E

step 01: AGREEMENT + DEPOSIT

Once we’ve determined which option is the best fit for your project, I’ll send an agreement along with your first invoice. Once I receive the 50% deposit, your project begins and we co-create a brand and website that feels like you, girl!

E

step 02: CLARITY COACHING

Your welcome packet will kick-off with part one—your companion guide and workbook where you’ll complete detailed, thought-provoking questions to gain clarity about your message. Once you’re done, we deep-dive even further in a 1:1 coaching sesh!

C

step 03: brand message

Once we’re clear and confident about the message you want to convey, I’ll get to work by researching the language your tribe is using to describe their problem and start writing clear and compelling copy to help connect and convert the dream clients you want to serve.

my Approach

B

step 06: LAUNCH + CELEBRATE!

You did it! You look legit and feel confident with that on-top-of-the-world excitement that comes with launching a beautiful new website that conveys who you are and what you do perfectly to the soulmate clients you want to serve.

D

step 05: you-inspired design

With an approved brand map and style guide in hand, I’m ready to blend your story with a visual style and craft a website design that reflects the true essence of who you are and what you have to offer the world. Girl, get ready!

D

step 04: brand essence

Now that we’ve clarified your message with clear copy and a content plan, it’s time to tie it all together with cohesive visuals that’ll deepen the emotional connection with your audience. After some refining you’ll hone in on elements that tell your story.

l

step 01: AGREEMENT + DEPOSIT

Once we’ve determined which option is the best fit for your project, I’ll send an agreement along with your first invoice. Once I receive the 50% deposit, your project begins and we co-create a brand and website that feels like you, girl!

step 02: CLARITY COACHING

Your welcome packet will kick-off with part one—your companion guide and workbook where you’ll complete detailed, thought-provoking questions to gain clarity about your message. Once you’re done, we deep-dive even further in a 1:1 coaching sesh!

v

step 03: brand message

Once we’re clear and confident about the message you want to convey, I’ll get to work by researching the language your tribe is using to describe their problem and start writing clear and compelling copy to help connect and convert the dream clients you want to serve.

step 04: brand essence

Now that we’ve clarified your message with clear copy and a content plan, it’s time to tie it all together with cohesive visuals that’ll deepen the emotional connection with your audience. After some refining you’ll hone in on elements that tell your story.

step 05: you-inspired design

With an approved brand map and style guide in hand, I’m ready to blend your story with a visual style and craft a website design that reflects the true essence of who you are and what you have to offer the world. Girl, get ready!

step 06: LAUNCH + CELEBRATE!

You did it! You look legit and feel confident with that on-top-of-the-world excitement that comes with launching a beautiful new website that conveys who you are and what you do perfectly to the soulmate clients you want to serve.

Struggling to communicate your message and find the distinctive “stand-out” design you want?

Hey, girl!

I’m Krista, a brand and website stylist who wants to help you create an authentic online presence that attracts your soulmate clients and feels undeniably, wholeheartedly—you.

Maybe you’ve got a “so so” style or maybe you’re still trying to figure it out, regardless—it doesn’t matter. What matters is that you’ve got a vision and a voice and you’re ready to share it with the world in a way that honours the truth of who you are.

Wherever you are on your business journey, love, I’ll meet you where you’re at.

Light in hand, hand on heart—together, we’ll evoke the soul essence of your brand and take you places you never dreamed possible.

Copyright ©2019 Krista Bauer Creative