About Me

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My story

When I began my journey as a certified coach, I dreaded the idea of having to “sell” myself online.

But, I did it.

Hyped-up email subject lines. Sales call scripts. Power words. Fake deadlines. Persuasive call-to-actions. Countdown timers. Fear-based language that pushed people into making decisions they weren’t ready to take ’cause—heaven forbid—they sleep on it. 

It’s how I was taught.

I loathed marketing and thought, I’m not cut out for this. I ached for authenticity and an approach that let me stay true to my soul.

Turns out, ethical, authentic marketing is a thing.

I didn’t invent it. But I teach it.

At least the creative aspects like visual marketing. Content creation. Copywriting. And how to stay aligned with your values.

The theme that lies at the heart of everything I do? Deep resonance with the folks who genuinely need your work.

I’m not a natural marketer either but I’ve managed to grow to love marketing. I see it as a creative extension of my work.

It’s connection.

There’s no pressure to sell yourself. You don’t need to appear bigger or more expert than you are.

But it definitely helps to have a clear message. And to understand your client.

To know your values and unique perspective. 

Most importantly, to have a willingness to show up consistently and imperfectly.

Because being who you are is persuasive enough for the right people—your people.

Btw, if there’s something you’d like to know that I didn’t mention, ask me here. Or connect with me through Instagram or my newsletter.

Either way, I’m grateful you’re here.

Hey, I'm Krista

If someone would’ve told me 5 years ago, I’d be teaching kindred-spirits how to create a real and resonant online presence to market their services online—I would’ve thought, “no way! I hate marketing.”

Back then, I did because I thought it meant stiff elevator pitches. Salesy discovery calls. Shouty emails that tried to shove “value” down people’s throats.

Like many of the people who resonate with my work, I’ve got an aversion to the neon lights style of marketing that sells you on hype and seven-figure secrets.

Kind marketing is different. There are no formulas. Magic pills. Prescriptive one-size-fits-all approaches like most online gurus preach.

It’s honest. Open. Inviting. Not pushy. Loud. Or fear-based.

When your heart takes the front stage in your business, the right people will gravitate towards you naturally.

And when your message speaks directly to the folks who are a genuine fit for your work, there’s no need to shout. Ever.

So if you’re someone who values service over sales. Connection over conversions. People over profit. Then pour yourself a tea and diffuse your favourite oil—you’re in good company.

girl looking away from camera
girl looking away from camera - headshot

Hey, I'm Krista

If someone would’ve told me 5 years ago, I’d be teaching kindred-spirits how to create a real and resonant online presence to market their services online—I would’ve thought, “no way! I hate marketing.”

Back then, I did because I thought it meant stiff elevator pitches. Salesy discovery calls. Shouty emails that tried to shove “value” down people’s throats.

Like many of the people who resonate with my work, I’ve got an aversion to the neon lights style of marketing that sells you on hype and seven-figure secrets.

Kind marketing is different. There are no formulas. Magic pills. Prescriptive one-size-fits-all approaches like most online gurus preach.

It’s honest. Open. Inviting. Not pushy. Loud. Or fear-based.

When your heart takes the front stage in your business, the right people will gravitate towards you naturally.

And when your message speaks directly to the folks who are a genuine fit for your work, there’s no need to shout. Ever.

So if you’re someone who values service over sales. Connection over conversions. People over profit. Then pour yourself a tea and diffuse your favourite oil—you’re in good company.

girl looking away from camera

My story

When I began this journey, I dreaded the idea of having to “sell” myself online.

But, I did it.

Hyped-up email subject lines. Sales call scripts. Power words. Fake deadlines. Persuasive call-to-actions. Countdown timers. Fear-based language that pushed people into making decisions they weren’t ready to take ’cause—heaven forbid—they sleep on it. 

It’s how I was taught.

I loathed marketing and thought, I’m not cut out for this sh!t. I ached for authenticity and an approach that let me stay true to my soul.

Turns out, ethical, authentic marketing is a thing.

I didn’t invent it. But I teach it.

At least the creative aspects like visual marketing. Content creation. Copywriting. And how to stay aligned with your values.

The theme that lies at the heart of everything I do? Deep resonance with the folks who genuinely need your work.

I’m not a natural marketer either but I’ve managed to grow to love marketing. I see it as a creative extension of my work.

It’s connection.

There’s no pressure to sell yourself. You don’t need to appear bigger or more expert than you are.

But it definitely helps to have a clear message. And to understand your client.

To know your values and unique perspective. 

Most importantly, to have a willingness to show up consistently and imperfectly.

Because being who you are is persuasive enough for the right people—your people.

Btw, if there’s something you’d like to know that I didn’t mention, ask me here. Or connect with me through Instagram or my newsletter.

Either way, I’m grateful you’re here.

 

a few fun facts

xoxo

HUMAN DESIGN: 2/4 projector

HATES: small talk

LOVES: the ocean

HOBBIES: drawing & painting

INTENTION: seek beauty in the everyday

BUCKET LIST: live abroad & write a book 

STILL LEARNING: progress over perfection

FAVOURITE CRYSTAL: amethyst

MANTRA: bring light to everything you do

How we can work together…

Take a look at my services

1:1 Offerings

offers to help you simplify & amplify your online presence.

WORK WITH ME

01

Courses & Workshops

short courses to help you reach your ideal audience.

LEARN WITH ME

02

Templates & Guides

resources to help you grow your heart-based business.

TOOLS FROM ME

03

Curious about working together?