Medium For Business with Bingz Huang

by Krista Bauer | The Business By Intuition Podcast

I had the pleasure of interviewing, Bingz Huang, Gentleness Ambassador, Human Design practitioner, Intuitive healer, and Writer on the podcast to share her best tips for using Medium for Business and how to get your work and writing seen by the right audience.

In this episode we talked about:

  • Bingz’s journey with Medium and how she has grown her following and the publications she has created.
  • Should you use Medium as your blogging platform for business? The pros and cons of both.
  • Should you share your content to Medium and your blog and the process for doing so The types of content that does best on Medium.
  • Her top tips for getting started on Medium How to find the right publications to write for
  • Why Medium is an excellent content marketing platform for sensitive solopreneurs.
  • An overview of Medium’s paywall and how to grow your audience by understanding your stats.

Links and resources mentioned in the show:

If you have a question or would like to share your top insight from this episode, click here to send me a voice message and I’d be happy to answer or share it in an upcoming episode.

Enjoy the show!

Blessings, K.

Episode 24 Transcript

Prelude: 

[00:00:00] Welcome back to the Business By Intuition podcast. I am so excited to welcome you to a very special guest on our show today. Bingz Huang, who is a Gentleness Ambassador, a Human Design Practitioner, Intuitive Healer and writer. Today, she shares with us, her experience and her wealth of knowledge on using the platform,

[00:00:21] Medium, Bingz is a friend. She’s a peer, and she’s also been my unofficial Medium writing coach helping me format my articles so that they’re seen by more people, helping me reach a wider audience on using the platform. So she shares many amazing tips on helping us get seen and when to use Medium over using our blog.

[00:00:43] And should we be using Medium as a blogging platform for our business? She is also passionate about inspiring fellow sensitive solopreneurs to manage and honour their sensitivity as a superpower. She manages a publication on Medium called Gentleness Ambassadors, which welcomes fellow writers to contribute their insights and experiences on practicing gentleness in any aspect of their lives.

[00:01:09] She also runs a personal Human Design publication to educate both total beginners and her clients on how to use Human Design as a tool for self-awareness healing and personal growth. I am personally a writer for one of Bingz’ publications, the Gentleness Ambassadors, and I invite you as a listener and as a solopreneur to check out Bingz’ publication to see if this would be a great fit for you as well.

[00:01:34] So I invite you as a business owner and a sensitive solopreneur to checkout Bingz platform. I will leave the links in the show notes below, and you’ll hear about her experience with Medium in this episode. And I invite you to check those out so that you can consider becoming a writer for her publications as well.

[00:01:52] The links to Bingz’ Medium profile will be linked in the show notes below, or you can visit my blog at kristabauer.com/podcast and any links mentioned in today’s episode will also be left for you below.

So thank you so much for tuning in and enjoy the show.

 

Medium For Business with Bingz Huang

Intro:

[00:00:00] Krista: All right. Welcome back to the Business By Intuition podcast. And I am so excited to have a very special guest on our show today, Bingz Huang, and she’s going to be here to talk to us about one of my new favorite tools in business, which is Medium. I’m talking about the writing platform, Medium.com. And before we get into the interview and some of the questions that I have for Bingz, who I consider to be an expert in Medium, she’s grown quite a following, and she’s very consistent about writing articles.

[00:00:33] She has a ton of knowledge. She’s coached me in helping me create articles that get seen and read by more people and have been submitted to large publications that wouldn’t have happened without her help in getting my articles fixed up and kind of formatted in a way that really works for Medium.

What’s Medium and How Bingz started with the platform.

I want to ask Bingz, before we get into the interview, I want to hear a little bit about your journey with using Medium,

[00:01:03] and sort of what got you started in helping you kind of grow your business or grow your audience? What kind of led you down the path of using Medium? And what is it for our readers, for anyone who is new to the platform? Maybe you could share a little bit, first of all, about what medium is and then what sort of led you down the path to using as tell us a little bit about your journey with Medium.

[00:01:25] Bingz: Okay. sure. Thanks for first of all, thanks for having me Krista. I first got to know about Medium from George Kao, our authentic business mentor. And I started reading more articles on Medium and I, I find that you really get a broad range of topics that can be found there. Medium is it’s an online publishing platform where you have

[00:01:51] groups like publications. So it’s like online newspapers on specific themes that you can share more about in specific publications. And it was founded, it was founded by the founder of Twitter. So there’s a intimate connection there and it’s just, it’s a very pleasant, very wonderful community for, for writers.

[00:02:20] So there’s this culture of writers supporting one another through their articles, and I really appreciate that. It’s not like, you’re a loner when you’re on Medium, so when, when you get into appreciating other writer’s articles and having this sense of community. I find that I really thrive. So yeah, that’s that’s a big highlight for me and I first got serious about writing consistently on Medium I think last year in August.

[00:02:54] So the reason is surprising. So I was, I wanted to lose weight and I joined an online exercise program. That’s about manifesting. So it was by Erin Stutland, so it has lots of movements with a lot of mantras and exercises to help us be clear about the goals that we want. So all the workers are mantra-infused, and it was at that point in time that I sort of realized what got me into writing on Medium is, this,

[00:03:32] this desire to share my thoughts, desire to know what I’m actually thinking of other than taking care of my kids. And also I was feeling rather overwhelmed with the need to hold space for my clients in one-on-one healing sessions, so that, that was my main the main offering that I had. And as a sensitive person with the need to take care of my young kids as well.

[00:04:00] I just wanted a space to, and avenue to share and get to know who I am. 

[00:04:08] Krista: Yeah, that’s really beautiful. I have to agree with you on the first of all, I’ve got to say, I didn’t realize that Medium was founded by the person who founded Twitter. So I just learned something new about Medium as well.

[00:04:21] I had no idea about that, which is kind of interesting because Twitter is like all just a short little snippet of information. And then you’ve got Medium where you have these big, long you know, like you said, you can subscribe to publications and it’s like reading an online newspaper and it, and it’s very much like that, but I resonated a lot with what you said about the sense of community that happens over on Medium.

[00:04:46] And especially when you can align yourself with publications, which I know we’ll talk about in a, in a few minutes, but, being able to align yourself with publications that, you know, you resonate with and that align with your values, you can connect with other writers who align with those values as well.

[00:05:01] Like that’s what I’ve personally found through writing with Medium. I like that you can be a part of that community of sort of almost kindred spirits, so to speak. 

Why choose medium as your blogging platform for busines?

[00:05:13] So something you said. That sort of piqued. My curiosity is you talked about using medium as a space to sort of get your thoughts and your ideas out there.

[00:05:24] So a space to be able to do that. So why would you choose to use medium to do that over, say your blog or any other social or content platform, but mainly your blog. Why would you choose to use medium over your blog?

[00:05:40] Bingz: Okay. So my, my blog rarely has visitors, website visitors, and that’s the challenge for many of us online solopreneurs.

[00:05:48] It takes a while to get a following for people to visit our blog regularly. And before this I’ve been posting on social media, especially on Facebook, just little tiny snippets, insights, aha moments. And I, I wanted to expand more on this, into like full fuller articles. So I, yeah, it’s my desire to not be so

[00:06:19] scatterbrain. Yeah. It, which happens that when you’re always with kids and kinda feeling alone with nobody to bounce, my thoughts around with. So that’s why I, I chose to write on Medium and I, I love that you can like clap 50 times for an article, and also leave responses for them. So it feels like it’s a very encouraging platform, like just someone clapped 50 times for you and to see a few hundred claps,

[00:06:52] so I find that it’s very nurturing and I’ve also joined a few writer communities, people who join Medium, plus the next thing would be more of being able to monetize my articles to gather some income to the panel program as well. 

[00:07:11] Krista: And so something I heard you say, I think that will resonate with a lot of people is one of the things in the beginning, or when you were talking about your blog is that your blog doesn’t have a big readership. So would that be then one of the advantages over using a platform like Medium that obviously has really well built in SEO and things like that.

What are some of the other advantages you see to using Medium as your blogging platform?

[00:07:33] It’s one of the benefits I’m hearing you say is that you get more reach for an article versus publishing it for the most of us on our blogs, on our website. What are some of the other advantages then that you see to using medium as your blogging platform ,  versus your blog on your website?

[00:07:51] Bingz: It’s also searchable. So if you ‘re more consistent on the tags that you use for each article. So for each article, you can use up to five story texts. You, you can actually have built an archive of content that you can keep refining over the years. And also It’s different from having a website.

[00:08:12] If you choose to, for a start you need to publish in a publication in order to gather some momentum in, in gathering their reach. So if you were to keep self publishing on Medium then it will sort of seem as if you have a solo website. So I just wanted to emphasize that because that is really a sad thing that I noticed in my other writer, friends.

[00:08:38] So they say, “Hey, Bingz I see that you get so much success on Medium but it didn’t work for me, then this is something you have to focus on to, to publish in the right publications. And when you can sort of bounce your thoughts with other writers in publications, you love you, you sort of gather the momentum of getting more inspiration because some of these publications, they publish writing prompts as well, like a weekly, or monthly prompts, and they have newsletters

[00:09:09] to share your posts with their readership, with their subscribed members. So you, you actually gather a lot more publicity and it’s usually for free. I think that this is incredibly generous of this publication owners, because most of them, they are not paid to do this work and they will gladly help to promote your articles through their newsletters or

[00:09:37] through promoting to their own social media channels as well. 

[00:09:41] Krista: I think, yeah, you summarized that very well. It’s one of the biggest advantages that I see to using Medium over your blog because exactly, as you said, you have access to these publications who are promoting your work to you. So for example one of the bigger publications that I’ve had a couple of articles published in is Better Marketing.

[00:10:03] So if they have a readership of, I don’t even know what they’re at now, Bingz you probably know better than me, but they’re over a hundred thousand. Then your article is getting in front of a lot more people versus publishing just to your blog, or as you mentioned, uploading an article to Medium and not submitting it to those publications.

[00:10:22] So I agree. Like you’re, you seem to be doing a bit of a disservice to yourself if you’re not sort of taking advantage of publications who would accept the type of work that you do or have readers that would be interested in the type of content you’re creating essentially.

If you publish an article to Medium, should you publish it on your blog first or after?

[00:10:36] So I have seen some people, I know, George Kao has talked about this. I think what he does is he publishes to Medium, but also publishes to his blog or he publishes to his blog, and then to Medium. Do you have any thoughts on that or any tips or advice as to what’s the best process? If you’re going to publish something to Medium, should you publish it to your blog first or after?

[00:11:01] Should you make mention on one or the other? And is there pros or cons to doing it? 

[00:11:05] Bingz: If, if your website doesn’t have a lot of visitors, then I will recommend following George’s recommendation. So he recommends, now he recommends to, first post on Medium and wait for a week, and then you post it onto your blog and you can link it back to Medium because Medium has very high domain authority.

[00:11:28] So meaning, if you Google some of those keywords from an article on Google, Medium articles have a much higher ranking. I’ve noticed that some of my Human Design articles, they show on the first page, which is incredible. 

[00:11:44] Krista: Yeah. That’s amazing. I’ve noticed that even with some of my articles, I’ll Google a couple of keywords and I’m like, oh wow, I’m right there.

[00:11:51] I’m like number two. I mean, that would probably not happen on my own website. I’d probably be three or four pages deep. So that right there is like so much motivation in my mind because sometimes we put so much effort into our work and we just want to get it seen. And of course there’s so much value in just creating the content itself.

[00:12:11] But when you know that people are actually reading it or it’s getting views by people in your audience and people who care about that content, it adds so much more to the experience in my opinion. So it’s motivating I think for a lot of us solopreneurs, who can sometimes feel like we’re just writing and no one’s listening.

What type of business owner is best suited for the platform and what types of content works best?

[00:12:31] So it’s a good feeling, right? Yeah. It’s helps the process. I think. So. I agree with you. So one of the things that I’m curious about is most of the people that I know, are solopreneurs using it, but who is the platform for a specific type of business owner?

[00:12:51] Does it do better for certain types of posts versus other types of content? Can you share a little bit about who this platform is best suited for?

[00:13:00] Bingz: Seen quite a strong growth in articles like technical based articles, like on UX design, cryptocurrency, personal development topics that, that. You can also find your community in other topics, such as the spirituality. So it really depends. Anyone can write on Medium, anyone. 

[00:13:29] You can also use Medium as your playground if you’re not sure what to write, so you can submit to a wide variety of publications. So for example, I write on topics on marketing, dance, spirituality, parenting, and it’s good to like sort of bounce it out and see what kind of response I get. Yeah.

[00:13:51] That’s, that’s the beauty of a Medium. There’s really a huge variety of audiences. 

[00:13:58] Krista: Yeah, that’s a really good point because sometimes there are articles that I want to write that are not necessarily related to my industry or my clients, but I just want to write it to share my thoughts. And I think that Medium is a great place to do that.

[00:14:11] As you said, you can submit it still within the right publications and get your work seen if that feels right for you. Whereas it might not necessarily feel like a good fit on your business blogs. So, it’s, it’s great. I think for anyone who just likes writing or wants to become a better writer or have that accountability and to be able to put your, like, as you said, your thoughts somewhere and hold space for those.

[00:14:34] The other thing too, that you talked about, in terms of like who it’s for, you talked about some of the types of content that does well, you talked about the the technical stuff and spirituality and personal development. Are there specific types of posts that tend to do well?

[00:14:50] So for instance, ” how to” type content or listicles, or is it more story-based like storytelling type content that seems to do the best on Medium? 

[00:15:00] Bingz: Yeah, so it used to be like things that listicles, how- to articles, but people are getting tired of reading about them. So they really want you to share your personal experiences, your failures, your successes.

[00:15:16] So there’s it feels that there’s a trend to what’s more personal essays, like micro-memoirs. Things like that, where the lesson is not that obvious and you just need to sort of read through and vicariously experience what the writer experienced, then just have your own takeaways from the essay.I think that’s very honest and authentic and

[00:15:47] I love that this is the direction they are moving to it. 

[00:15:51] Krista: I agree. And I do think that people are getting, you know, fatigue with all of the, how to content I’ve noticed, like the, how to content that I post nowadays is like probably 20% or less of the content that I post. And I actually get some, I do like doing the scattered post of teaching people steps,

[00:16:10] but I get more fulfillment from more of the sharing of the journey and the experience. And like you said, the lessons that people can take away, like living vicariously through your experience. And I agree, it’s one of the most authentic ways. And I think one of the ways that you can really build that deep connection with your audience as well.

How to get started on Medium

[00:16:29] So I’m with you, I’m like happy that that’s the direction that we’re moving towards too. I just can’t take another list post, I just can’t do it, I’m over it too. So if someone wanted to get started on Medium, if they’ve never written on medium or maybe they’ve got like a post and they’re not really sure what to do next, like what would be your, maybe your top two to five steps to get someone started on Medium?

[00:16:55] Bingz: I would say you can become a reader on medium first. Check out the articles that, that truly interest you, pick your interest. And, and as you read use that to get the hang of what the usual format thing is like. So some of the readers, they actually have the app on their phone to read. So it’s really important to have some breathing space in your paragraphs instead of like one huge clunk of sentences.

[00:17:26] I, yeah, I find that just being able to leave certain space between paragraphs and highlighting certain words. It helps your article to be much more readable. And when you’ve had some idea of what you truly enjoy reading, then you can check out the publications of your favorite writers and start applying to get in.

[00:17:52] So they do have to manually add your profile to their publication in order for you to publish, to send your drafts to them. So it’s very important

[00:18:02] relationship with the editors of publications you love, because I think it’s very valuable to have their help. Normally, when you’re a solopreneur or you’re writing for your own blog, nobody’s helping you, nobody’s telling you, giving you the feedback that I feel is it’s very valuable.

[00:18:23] And so that’s why I recommend. I remember a high-profile Medium writer, he said that he was a reader for six months before he published anything on Medium.

[00:18:34] Krista: You gave some really great tips there. So just to kind of recap: 

[00:18:38] One is to first become a reader of the platform and just start reading articles and paying attention, not just reading the content, but paying attention to how

[00:18:50] top writers are formatting their articles to get a sense of what makes the experience on Medium pleasurable. Because even though Medium is designed really well, and it’s already formatted very well,

[00:19:02] there’s still a bit of an art almost to the formatting. I only know this because working with you and my first,  maybe five articles, you were often giving me feedback on the proper ways of formatting. And now I feel like I’m starting to get it. You don’t have to edit my articles as hard. There’s not as many edits right anymore.

How do you find publications to write for?

[00:19:23] And the other thing I heard you say. Once you become a reader and you start writing, you start learning the formatting is then start finding publications that you want to be a part of to submit your name to. So how would you go about finding publications that you want to write for? 

[00:19:45] Bingz: So when you’ve been consistently reading on Medium, you start to see what are the publications your favorite writers tend to write for.

[00:19:56] And that’s when you can sort of hone in and also support the editors. Start to read the articles that the editors write. And when you share or submit your request to be a writer for them, you can read their submission guidelines. So all publications, when, if they’re open to having new writers, they will have a tab with a submission guidelines is very, very clear.

[00:20:24] So, so make sure you do the homework by reading this carefully. Cause all these editors they are doing this for free. 

[00:20:32] Krista: Yeah, that’s a really good point too, because you said something earlier and that was especially for people who are, maybe just getting used to writing, or like you said, it’s an isolating thing just to write for yourself on your blog and to not get that direct feedback.

[00:20:50] So what Bingz is saying is you can submit then your articles to these publications and people are volunteering their time and editing your article and giving you feedback. And so then what I’m hearing you say is to show them some love for the work that they’re doing by supporting their articles and following their work as well.

[00:21:10] Because like you said, they’re just doing this. I think you’re the sole editor for the publications that you have. Is that right? 

[00:21:17] Bingz: Yes. So far. Yes. 

[00:21:19] Krista: And so you get a lot of articles submitted to you, actually. I don’t know how you keep up with it all, it’s quite amazing. So it helps as well, I think when you’re writing for medium to, as Bingz said, to make sure you’re reading the submission guidelines.

[00:21:33] So, you know exactly what’s expected, to see how they want things formatted so that the editors don’t have to spend as much time on the articles. I think it makes her job much easier when we kind of do some of the leg work up front to really read the guidelines and know how things need to be formatted for the most pleasurable, optimal experience on Medium.

[00:21:52] Bingz: Yes. Yes, definitely. And if, if you’re feeling a bit intimidated by the need to format your articles, you can just start by gathering some of the popular social media posts, that have high engagement already and can just copy and paste. That’s why I usually do, copy and paste into the Medium story editor and just do the formatting, do the right formatting, add a bit more supporting evidence, some links to introduce who you are to people who are not not so aware of your background yet.

[00:22:30] So. Yes. So this is what I, I would recommend. 

[00:22:34] Krista: Yeah. And I’ll leave some links to Bingz’ publication. Some of her articles, I’ve got articles on there and I’ve been coached by Bingz and you can take a look at our articles as well because Bingz has done a lot of training in this area.

[00:22:48] You’ve been on the platform for awhile. You’ve done really well in terms of growing a following and understanding some of the rules about Medium, and what works and what doesn’t work. So by looking at any of your articles, you should get a good sense of how things should be formatted with subheadings and headings and pictures and things like that.

[00:23:06] I have to give you credit because you helped me so much. It’s unbelievable. I actually, wasn’t a big fan of Medium before I started being coached by you. Because I have a blog. Why would I do it over here? But I’ve grown to really love the platform and I can see how it can really benefit us small solopreneurs who are putting a lot of effort into our content and wanting it to be read and to be seen and to get visible and how frustrating it can be and disheartening when no one’s seeing your stuff. So I’ve grown to love it for that reason alone. So if you’re going to be using the platform, I want you to still have

[00:23:44] people getting their eyes on your stuff, knowing how to get it seen, because there is, like I said, a bit of an art to it, understanding some of the things that I didn’t know where to get the information in terms of really understanding how to use Medium before meeting you. So, you know, I think it’s important cause it’s, it’s not like you can go to Medium and there’s a rule book when you sign up.

[00:24:05] So you’re going to have to learn these things along the way. At least that’s been my experience. So I really appreciate all the work that you’ve been doing to help me and help other solopreneurs get their work seen on Medium as well. Plus not to mention all the editing that you do on your publications.

Why is Medium such an excellent content marketing platform for sensitive solopreneurs?

[00:24:19] Another question that I really wanted to ask you is, I know you’ve talked about this in the past, and I’d like for you to hopefully give us a couple of thoughts around this, but why is Medium such an excellent content marketing platform for sensitive solopreneurs?

[00:24:38] Bingz: So there’s two extremes in marketing your work. One is social media platforms like Facebook, Twitter, Instagram, LinkedIn, and you feel like you need to constantly engage with other people, posts how many times a week and all that, and the other extreme is just having your own blog.

[00:25:00] Just publishing our own website there is a lot more focus. So when people go to your website, they just read your articles, they get a much clearer picture of who you are, what you represent, and they’re not distracted by others. But Medium, you have the advantage of publications where a community that the vibe of the group actually enhances, gives more credibility to your articles.

[00:25:31] And the other thing is your articles can get searchable. So there are people who type questions, certain popular tags on to Medium, and your articles can get recommended by Medium if you fulfil their basic formatting and distribution guidelines. So it’s like a search engine. So even within Medium and on Google as well.

[00:25:55] Because if you communicate and engage with other writers, editors, they are going to be curious about who you are, they’re going to check out your articles and that’s how we get more support and it looks better because like usually Medium writers tend to clap more and engage more actively for other writers instead of if you were a normal reader checking out articles, you might not clap or engage as much.

[00:26:28] So that’s some kind of social proof that your article is popular. So I find that there’s a mix of both the advantages that because social media platforms and also you’re able to have a more focused advertisement-free reading experience on your Medium profile. 

[00:26:49] Krista: Yeah. So one thing that didn’t actually occur to me, which makes a lot of sense, is the fact that Medium being a search engine within itself, I never thought to look at Medium that way, but that’s a huge advantage right there.

[00:27:02] There’s so much content on Medium already. So there’s people who are using Medium to search for your content or people who want to connect with people in their industry who want to collaborate. So that is huge right there. And the other thing that I’m hearing you say is almost like in the sense, if you’re going to be posting your content somewhere, anyway, as a sensitive solopreneur, you don’t have to be everywhere.

[00:27:26] You don’t have to be posting all the time. You can get so much more bang for your buck by just simply posting your articles on Medium. Just by the simple fact that they could be seen by a lot more people in the sense of community as well. So I think that’s huge, especially if you’re just getting started or you’re like me and you don’t have a lot of time and you can only publish one original piece of content per week or every couple of weeks.

[00:27:49] It’s a great platform to take advantage of, you know, the experience of writing, getting comfortable with writing, experimenting with your content, and also having more eyes seeing on the work that you’re putting out in the world. So that’s really huge.

How Medium’s monetization program works and the advantages of having some of your articles open and not behind the paywall?

There is one last thing that I would like to touch on that we haven’t talked about.

[00:28:10] And that’s the fact that you can actually monetize your articles as well. And you have an interesting philosophy around, you know, around growing your audience with Medium. And I was hoping that you could touch on your philosophy around the pay wall and having some of your articles, not behind the paywall.

[00:28:29] And I’m hoping you can explain this to our audience for anyone who’s not familiar with the monetization piece and the program that Medium has set up. But can you share first of all, a little bit about how the program works, and your philosophy around having some articles open and what that means, the advantages of having some of your articles open and not behind the paywall?

[00:28:50] Bingz: Okay, sure. So first of all, you can, anyone can enroll in a Medium Partner Program where you get paid each month based on the reads that you earn, the reading time that you earn by readers, who have a paid media membership and this is people they pay $5 a month or $50 a year to read unlimited articles that are behind the paywall.

[00:29:20] And as the writer, you can control whether you want this to be behind the paywall, or it can be made free for everyone to read. So I’ve learned from my mentor, my writing mentors is that to check the statistics of my stories if let’s say an article has lots and lots of external views, like, 90% external views, which means that it’s highly searchable on Google, but not so much within the paid Medium community, then it makes sense to have it a free for all to read so that they can find out more about you,

[00:30:01] whatever links that you share for the article, that’s what happened to me in my Human Design Publication. So I’ve been trying to have more readership for my human design articles on Medium, but it feels like it’s more actively searched on Google rather than reading Medium. So that’s why I’ve decided to

[00:30:25] open up some of the introductory articles to be made free. And this will peak their interest in getting, invoking a Human Design Chart Reading with me. 

How do you find out where your readership is coming from?

[00:30:35] Krista:  So first of all, how do you find out where your readership is coming from?

[00:30:39] Like you talked about having external readership or people searching for that content, can you dive into that a little bit deeper? 

[00:30:47] Bingz: So within Medium you can check the story stats for each article and they will tell you where your views are coming from, whether it’s internal views or external, and that there’ll be a certain percentage there.

[00:31:04] So you can sort of tell who’s reading your articles. 

[00:31:07] Krista: So then if you’re getting most external views, it’s a nice idea to turn the paywall off so that they can get reached by the people who are actively searching for that content via Google. So that that’ll help get your work seen again by more people.

Final thoughts on being paid for your articles on Medium.

[00:31:22] Did you want to share anything, Bingz, about the pay program. But most people in my experience, I know that there are some who are very successful on Medium, but most people I’m curious what your thoughts are, being paid for your articles is not the motivation for writing on Medium.

[00:31:40] Would you agree or disagree with that? What has been your experience with that? 

[00:31:45] Bingz: I think it’s very empowering to be paid for your articles because you are providing value that makes people want to read. And you can sort of see which articles you’ve written that has the most, the most reads, the most highly paid and write more on that particular topic.

[00:32:05] So this, this actually helps me to have a deeper connection with my audience. So that’s what it’s for personally, for me. And usually certain publications, they will require your articles be behind the paywall. So it’s actually more convenient to, to have it behind the paywall. I think it, it’s not important factor.

[00:32:29] I think for solopreneurs, we already have our existing offerings that we want to sell. So it’s, it’s more about knowing what kind of reach you are getting with which topics, specific topics, or subtopics within your business, and that’s how you sort of do your market research. 

[00:32:52] Krista: Yeah, you sort of inspired me to dig deeper into my stats because I’m listening to you and I’m going, I never check those.

[00:33:01] Or, you know, even just hearing you talk about seeing which articles are doing the best, or paying the best, not that I’ve been paid very much for my articles, but it does help to kind of know that that makes sense to be able to go in and see, oh, this article has done really well in terms of what I was paid,

[00:33:18] and what else can I write about this topic or this content? And also the point to, I didn’t realize that a lot of publications won’t accept you unless you’re behind the paywall. So that’s another reason to sign up for that program when you become a member of, I think you have to be a member in order to be part of the program, correct?

[00:33:38] Bingz: No. You actually don’t need to. 

[00:33:41] Krista: Oh, okay, so I was a member, I think when I signed up. So yeah, I guess then you don’t need to be so that’s even even better. And I am a member of Medium because I do like to read articles on Medium. I love using the platform. I love writing for the platform. You have shared so many amazing tips and you’re a wealth of knowledge for Medium.

[00:34:00] I just want to say thank you so much because you’ve helped me with my journey throughout Medium, but I do want to make sure that we have an opportunity to talk about something that I know you’re super passionate about. And that is your Human Design Publication. This is another aspect of your work.

About Bingz’ Human Design Publication on Medium.

[00:34:14] Is there anything that you would like to share about your human design publication with our audience? I’m sure they would love to hear a little bit more about that. 

[00:34:22] Bingz: Okay. So I’m super passionate about human design. And I find that I learn best when I have actual case studies and I interview people like you, Krista, on what being a Projector is like for you, how do you realign to your energy type?

[00:34:39] So this for my existing clients and also people who are interested to know, but they feel intimidated by the complexity of the chart. Yeah. So I just want to make this knowledge easily accessible and also very practical because our chart is actually a part of who we asked since birth. It’s not, it’s not some esoteric or abstract thing. 

[00:35:04] Yeah, this is one of my passion, and this is also part of my gentleness theme. So I’ve been thinking about how I, as a solopreneur and practicing gentleness is important to me, but how do I market gentleness? How do I sell gentleness? So I’ve been exploring a few topics and Human Design seems to come up really strongly because through the readings

[00:35:30] I can help my clients understand the different energetic subtleties that sometimes contradict each other. And that’s why you have all this invisible challenges, invisible pains that others can tell, but they feel so seen during a reading, like someone like me who doesn’t know them at all, when I can describe all the subtleties and sort of the harshness that they’ve been experiencing, it helps them feel understood.

[00:35:59] That’s part of the gentleness philosophy that I’m trying to share. 

[00:36:03] Krista: Yeah, thank you so much for sharing that. And that’s another thing, I hope to have Bingz back on the show to talk about the Human Design part of her work. And she’s also the one that initially inspired me to learn more about Human Design.

[00:36:19] And I love that you’re trying to simplify that for people because it’s a complicated thing to try to grasp when you’re new to Human Design. I find I’m still struggling with understanding the chart. So I love that you’re simplifying that for people and you’ve taught me ways as well with that work, to understand myself in business, which I love because it’s given me permission to sort of almost,

[00:36:42] lean into more of who I am, rather than comparing myself to the way that other people are doing it and thinking that I need to do that too. So knowing your Human Design Chart and being able to read that and really know what it is all about, can be really helpful for your marketing and your business, because you can start to market and show up in a way that aligns with your Human Design Profile.

Where you can find Bingz online and support her work!

[00:37:04] So that’s really, really helpful. Is there anywhere else we can find you online? So if people are interested in learning more about you and your work, where should we go to find you and to connect with you? 

[00:37:18] Bingz: I’m actually most active on Facebook, Instagram, and Medium. So, I’ll share my links with you later.

[00:37:26] Krista: Yes, we’ll have all of the links for Bingz down below. And is there anything, Bingz, I know we didn’t get a chance to talk too much about you have also published a couple of books. If people were interested in getting to know your work through the books that you’ve written, would you mind sharing the titles of the books that you’ve written?

[00:37:44] Bingz: Oh, sure, it’s called Empowering Your Life With Gentleness:  Feeling Safe and Free To Be You. And the other one is From The Womb of Gentleness, is a collection of poetry. And yeah, I just wanted to share too, this is one of the surprises I got from writing on Medium because I’ve never thought of myself as a poet, but after seeing some of my friends write poetry, really simple ones,

[00:38:13] I just got the hang of using poetry as a way to, to channel the energy of gentleness. So it’s, it’s really my playground. So it’s nice to explore that. 

[00:38:26] Krista: I think you really walk the talk. One thing I love is like, following you, I follow you on Instagram and Facebook and Medium and all kinds of places. And one thing that I got really super inspired by is that

[00:38:36] you just share what’s on your heart. I think I read your articles sometimes and I look at it and I go, wow, that’s a really kind of simple thing that she’s sharing one aspect of her life. I would never think to open up and share about that and I’ll learn something from it. I’ll take something away. It’ll be a really beautiful,

[00:38:54] just something really nourishing for my soul to read. So if you’re listening to this, I highly recommend you follow Bingz, follow her Medium profile to check out her articles. You’ll get tons of inspiration, tons of ideas. And she’s just such a wealth of knowledge in terms of how you can grow on Medium and get your articles seen.

[00:39:14] So go check her out. Look at her articles, read them, study them, give her some love. And I just want to say, thank you so much for being on the show , Bingz it was such a pleasure to have you. I learned so much from this, learning so much about Medium that I didn’t know. So I hope that our followers and our listeners have learned a lot as well too, which I’m sure that they have.

[00:39:34] So I just want to say thank you so much for being here. 

[00:39:37] Bingz: Thank you so much, Krista